Cookie Policy
Last Updated: September 11, 2026
This Cookie Policy provides information on the use of cookies, web beacons, tracking pixels and similar technologies for “Muskan.pk” (“we”, “us”, or “our”) when you visit our site. It explains what the technologies are, why they are used, and your rights to control or opt out of them.
1. What Are Cookies?
Cookies are a small text file that is stored on your computer, smartphone or tablet when you visit a website. These are used to identify your device, set your preferences, provide security and relevant ads and analytics information.
- Session Cookies: These cookies are temporary and are stored in the memory of your browser and are deleted when you close the browser.
- Persistent Cookies: These cookies are stored on your device for a specific period of time or until they are deleted by you, so that when you return to the site, your choices and preferences are remembered.
- First-Party Cookies: These are cookies set by Muskan.pk for the essential functions of the site, such as site navigation and preferences.
- Third-Party Cookies: These are cookies placed by third parties, including analytics providers, social networks and programmatic advertising networks.
2. There are various types of cookies that we use:
We distinguish between four categories of cookies, corresponding to the different functions they serve:
A. Strictly Necessary Cookies
These cookies are required for the website’s operation and for the proper display of the site. They allow for page routing, user authentication, and simple security against malicious attacks. These cookies are not technically necessary to the proper functioning of our site and cannot be disabled by using our internal preference panels without hindering the use of the site.
Performance and Analytics Cookies.
We gather data on reader engagement, including page views, bounce rate, average time spent on articles and traffic source information – but this information is anonymised and aggregated. These metrics are used by our editorial and technical staff to assess performance and improve the speed of our website. The platforms include services like Google Analytics.
C. Functional Cookies
These enable our platform to recall your preferences, like the reading theme you select (dark or light), font size, language selection, or whether or not you want to keep your username for comments.
D) Advertising and Targeting Cookies.
We are an independent digital news publisher and third party advertising partners (including Google AdSense and programmatic exchange partners) display ads and/or play videos on our pages. Tracking cookies are used to:These networks track cookies to:
- Set the number of impressions an ad can show multiple times (frequency capping).
- Show ads relevant to your overall browsing habits and location.
- Analyze and assess the overall effectiveness and engagement rates of advertising campaigns.
3. Google Advertising Cookies & Tracking:
Google is a third party vendor on Muskan.pk. Google sets cookies on this site and other websites visited by our users to serve ads to our readers based on their visit to this site and other sites on the internet. To opt out of personalized advertising, please go to Google Ads Settings (adssettings.google.com) or visit the Network Advertising Initiative opt-out portal (optout.aboutads.info).
4. You can control and manage cookies as follows:
You can accept, customize or reject, at any time, the non-essential cookies.
Browser Controls: Cookies can be blocked, deleted, or alert you by changing the settings of most web browsers:
Google Chrome: Settings > Privacy and Security > Third-party cookies.
Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data.
Apple Safari: Safari * Privacy * Manage Website Data.
For Microsoft Edge, click on Settings > Cookies and site permissions.
Opt-Out Platforms: Opt out of participation in interest-based behavioral advertising by participating companies from:
Digital Advertising Alliance (DAA): optout.aboutads.info
European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
Note: When blocking or disabling cookies, this may affect the user experience, the uniformity of the styles and the availability of certain site features.
5. Policy Updates
This Cookie Policy may be updated from time to time to reflect changes in our operations, laws or regulations. Changes take effect as soon as they are posted on this page, as designated by the “Last Updated” date, above.
6. Contact Us
If you have any questions or concerns about our use of cookies and tracking technologies please contact our privacy compliance desk:
- Publication: Muskan.pk
- Official Email: Info@Muskan.PK
- Subject Line: Cookie & Privacy Inquiry